The Problem

Shop class is disappearing. Metabo HPT's mission is simple: bring it back. But advocacy alone doesn't move a generation. High schoolers and their parents are already thinking about college — and the trades aren't even in the conversation. The real challenge wasn't awareness. It was aspiration.

The Insight

In an era of automation, there is nothing more radical than being able to say: made by me.

The trades aren't a fallback. They're among the highest-paying, most future-proofed careers in the country — and the people in them built the world everyone else just lives in.

An anthem film, made by me.

The Campaign

made by me. is a campaign built on the pride of authorship. By repositioning the trades as creative, cultural, and deeply human, we set out to make trade education feel worth demanding — in schools, at home, and in culture.